FROM: Office of Presidential Optics and Imagery
TO: White House Media Team
DATE: November 12, 2024
SUBJECT: Operation Orange Glow: The Lighting Dilemma
Team,
As you are aware, former President Trump’s media presence relies heavily on his unique appearance, including his signature orange tone. In preparation for upcoming events and media coverage, we’ve devised “Operation Orange Glow” to ensure consistency and strategic enhancement of his visuals.
1. Lighting Adjustments
Official Events:
Employ warm-toned LED lights set to “Gold Luxe” (3200K). This enhances the orange undertone while keeping it presidential.
Avoid harsh fluorescents. They create an unfortunate “pumpkin sheen” effect.
Press Conferences:
Backlighting must include a subtle amber hue for a halo effect. This evokes “a radiant leader” vibe.
Prohibited Settings:
No natural sunlight during outdoor events (results in unpredictable orange saturation).
2. Media Interaction Protocol
Brief all photographers to use filters labeled “Golden Hour” or “Tangerine Dream” to match the approved palette.
For televised appearances:
Stage makeup teams must apply “Autumn Glow No. 5” foundation to smooth inconsistencies.
3. Social Media Strategy
Launch #GoldenDonald campaign showcasing carefully curated images with vibrant orange lighting. Encourage supporters to post filtered images of their own.
Counteract negative memes by flooding social media with “Regal Orange” edits, highlighting leadership qualities.
4. Emergency Scenarios
Lighting Failure: Deploy portable “Trump Tones” light bars within 90 seconds.
Unflattering Photos Leak: Issue immediate distraction tweets to shift focus from the images.
5. Merchandise Opportunities
Launch a line of “Presidential Glow” tanning products, marketed as “the secret behind the shine.”
Consider collectible “Orange Aura” desk lamps for supporters.
Closing Notes:
The former President’s orange glow is not just a feature—it’s a brand. Let’s ensure every stage light, selfie, and spotlight reflects that.
Signed,
[Signature Smudged by Self-Tanner]
Director of Presidential Illumination
